Key facts
| Company | Auctify B.V., a Dutch private limited company in Enschede, the Netherlands. Chamber of Commerce (KvK) no. 92337139 · VAT no. NL866012965B01. |
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| History | Founded May 2000 as the sole proprietorship Eastern Unity; incorporated as Auctify B.V. in 2023. Built e-commerce software from 2000 and moved exclusively to auction software in 2015. |
| Products | Auctify (auction site builder), Easy.Auction (predecessor, existing customers only) and AuctionsNearMe.com (auction discovery). |
| Price | Flat monthly plans from US$49 (€49 in the eurozone). Zero commission on sales, no listing fees. 7-day free trial, no credit card required, cancel any time. |
| Payments | Winners pay on the customer’s own site by card through the customer’s own Stripe account, by PayPal, or by bank transfer. Money goes straight to the site owner and never passes through Auctify. |
| Auction formats | Timed (forward) auctions with soft close, automatic and absentee bidding, reserve prices, Buy Now, Make an Offer and second-chance offers — plus Dutch auctions and reverse (procurement) auctions. |
| Sellers | One seller, or a marketplace where approved third-party sellers list under the site owner’s brand. |
| Branding | Any domain the customer owns, or a free myauctify.com subdomain; own logo, colours and fonts on ready-made themes. Fully hosted, nothing to install, updates included. |
| Languages | The auction site and its emails in any of 20 languages, including English, German, French, Spanish, Italian, Dutch, Portuguese (BR/PT), Polish, Czech, Danish, Finnish, Hungarian, Norwegian, Swedish, Turkish, Indonesian, Chinese, Japanese and Korean. |
| Privacy | Auctify is established in the European Union, so the GDPR governs how bidder and seller data is handled. |
What the software does
A fully hosted, white-label auction platform. No coding, no installation, no revenue share.
Zero commission
The flat monthly fee is all a customer ever pays Auctify. Buyer’s premium and shipping are set per lot and belong entirely to the site owner.
Soft close
Anti-sniping. Late bids automatically extend the end time until bidding settles, with a configurable window and extension.
Automatic & absentee bidding
Bidders leave a sealed maximum and the site bids the minimum needed on their behalf — the commission book, kept automatically.
Payments, settled direct
Stripe, PayPal and bank transfer, at a checkout on the customer’s own site. Funds never route through Auctify.
Multi-seller marketplace
Approved third-party sellers with their own storefronts and subscriptions. Settle centrally, or pay each seller into their own account — one switch.
Second chance & Make an Offer
A lot that closes below reserve can be offered to a bidder who took part. Unsold lots can accept offers for 14 days after the close.
Private auctions
Invite-only behind an access code. Every account confirms its email, a saved card can be required before bidding, and anyone can be suspended in one click.
Built for discovery
Schema.org structured data, Open Graph tags, IndexNow submission and WebP images — listings that Google, Bing, ChatGPT and Gemini can read natively.
Free relisting
Unsold lots can be reopened without spending anything from the monthly lot allowance.
Typical use
- Auction houses
- Art & antiques
- Heavy equipment
- Farm machinery
- Estate sales
- Charity fundraising
- Liquidation
- Livestock
- Vehicles
- Real estate
- Wine & whisky
- Jewellery
- Pawnshops
- Schools
Pricing
Every plan includes zero commission, zero listing fees, a 7-day free trial with no credit card, and a free listing on AuctionsNearMe.com. Month to month — no contract.
Starter
$49 /month
- Up to 100 lots per month
- Zero commission, no listing fees
- Listed on AuctionsNearMe.com
- “Powered by Auctify” footer line
Pro
$99 /month
- Up to 200 lots per month
- Zero commission, no listing fees
- Listed on AuctionsNearMe.com
- No Auctify branding
Enterprise
$299 /month
- Unlimited lots
- Zero commission, no listing fees
- Listed on AuctionsNearMe.com
- No Auctify branding
- Restrict bidders to your own email domains
Prices in US dollars; the eurozone is billed at the same figure in euro. There is no overage charge on any plan and nothing is added to a bill automatically. Each month starts with the full allowance — unused lots do not carry over, and reopening an unsold lot does not use one. Current pricing is always at auctify.com/pricing.
How this domain fits in
Three public properties, one company — and one technical domain that is not one of them.
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2000
Founded in May 2000 as the sole proprietorship Eastern Unity, building e-commerce software.
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2015 — Easy.Auction
The company moves exclusively to auction software and launches Easy.Auction, at zero commission from the start. More than 3 million auctions held for customers in 35+ countries; rated 4.5 out of 5 on Capterra from 64 reviews. It stays online for its existing customers and no longer accepts new subscriptions.
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Legacy — easyauction-server.com
This domain. It was registered as server infrastructure for the Easy.Auction era and still resolves to the same host as auctify.com. It has never been a public auction site, and there is nothing to sign up for here.
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2023 — Auctify B.V.
Incorporated as Auctify B.V. (KvK 92337139). Auctify is the successor to Easy.Auction: same team, same zero-commission model, new generation. Its feature set was shaped by more than 116,000 support conversations with auctioneers.
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Today — AuctionsNearMe.com
The company also operates AuctionsNearMe.com, an auction discovery platform with 2,500+ auction houses indexed worldwide. Every running lot on an Auctify-powered site gets its own page there — photo, live countdown and a pin on the map — included, with nothing to set up.
Questions
What is easyauction-server.com?
A technical domain operated by Auctify B.V., dating from the Easy.Auction era. It hosts no public auction site and has no sign-up, account area or customer data on it. If you were looking for the auction software, it is at auctify.com.
Does Auctify take a commission on what I sell?
No. The flat monthly fee is the only thing a customer pays Auctify — no commission on sales and no listing fees. Buyer’s premium and shipping are set per lot by the seller and belong to the site owner; Auctify takes no share of them.
Who holds the money from a sale?
The site owner. Winners pay at a checkout on the customer’s own site, by card through the customer’s own Stripe account, by PayPal, or by bank transfer. Funds never pass through Auctify.
I am an existing Easy.Auction customer. What happens to my site?
Easy.Auction stays online for its existing customers. It no longer accepts new subscriptions, and every sign-up path on easy.auction now leads to the Auctify free trial.
Is there a free trial?
Yes — 7 days, with no credit card required. Plans are month to month and can be cancelled at any time.
What happens if I list more lots than my plan allows?
Nothing is charged. There is no overage fee on any plan and nothing is added to a bill automatically. Each month starts with the plan’s full allowance; unused lots do not carry over, and relisting an unsold lot does not consume one.
Is Auctify an auction house?
No. Auctify B.V. provides the software its customers run their own auction websites on. It does not sell goods itself and does not act as an auctioneer.
Run your own auctions and keep 100% of every sale
Set up a branded auction site on your own domain, take payment into your own account, and pay one flat fee. Seven days free, no credit card.